Design & Artwork

Logo Placement Guide for Custom T-Shirts

📅 April 20, 2026 ✍️ Priya Sharma ⏱️ 6 min read

Where you place your logo changes how a t-shirt reads entirely — here's a guide to the most common placements and when each one works best.

1. Left Chest Placement

A small logo on the left chest (roughly 10cm wide) is the standard for professional, understated branding — the most common choice for corporate polos and uniforms.

2. Full Front Placement

A large full-front design makes a bold statement and suits event tees, band merchandise, and streetwear-style apparel where the design is the main feature of the shirt.

3. Back Placement

Back prints work well for team names, sponsor logos, or additional messaging, especially when paired with a smaller front chest logo — common on event and corporate uniform shirts.

4. Sleeve and Cuff Placement

Sleeve prints suit small secondary logos or sponsor branding, while cuff placement is a subtle, premium detail more common on higher-end polos and button-downs.

💡 Pro Tip

If you're combining multiple placements (chest + back, for example), keep the front simple — a busy front design paired with a back print can look cluttered rather than intentional.

Placement	Best For	Typical Size
Left Chest	Corporate, professional	~10cm wide
Full Front	Events, streetwear	25–30cm wide
Back	Team names, sponsors	20–30cm wide
Sleeve/Cuff	Secondary branding	5–8cm wide

Key Takeaways

Left chest placement suits professional, corporate branding.
Full front placement makes the design the main feature of the shirt.
Back placement works well for team names and sponsor logos.
Sleeve and cuff placements suit subtle, secondary branding.
Combining placements works best when the design stays simple overall.

Around 10cm wide is typical for a professional look.

Yes, this is a common and effective combination.

Full front placement is popular for event and concert tees.

Yes, often used for secondary logos or sponsor branding.

Yes, tell us your garment and goal and we'll recommend the best fit.

Larger placements can cost slightly more depending on method.

Left chest or cuff placement, kept small and simple.

Yes, we can vary placement across garment types.

Yes, it's a very common placement for sponsor branding.

Mention your preferred placement when submitting your design.

Priya Sharma

Design Lead at TShirtPrintLondon, specializing in print-method selection and artwork prep.

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Logo Placement Guide for Custom T-Shirts

In This Article

1. Left Chest Placement

2. Full Front Placement

3. Back Placement