1. What a Vector File Actually Is
Vector files (AI, EPS, SVG) store your design as mathematical shapes and paths rather than pixels, meaning they can scale to any size β from a small chest logo to a huge back print β without losing any sharpness.
2. What a PNG File Actually Is
A PNG is a raster image made of a fixed grid of pixels. It looks sharp at its original size but becomes blurry or pixelated when scaled up significantly beyond that size.
3. Why Scalability Matters
A logo that looks crisp as a small website icon can look rough and pixelated once printed at 12 inches wide β this is the single most common quality issue we see with PNG submissions.
4. When a PNG Is Actually Fine
A high-resolution PNG (300 DPI+ at the actual intended print size) prints perfectly well for most jobs β vector isn't mandatory, just ideal, especially for photo-realistic designs that can't be vectorized anyway.